Smoking in New Zealand

I've been in New Zealand for the past week on vacation. Smoking is not very popular here. Every cigarette pack had nasty pictures of what smoking can do to your health and every one under the age of 25 is carded. I've seen a few younger individuals smoking but not as many as in the Untied States. Cost may be part of the reason, a pack of cigarette is $11 to $12 NZ (about $7-$8US). A man on a cattle farm told me that many smokers are rolling their own because of the cost. He also mentioned that tobacco education is stressed in the schools from a young age.